MOTORSPORTS MARKETING CONSULTING
HOW NASCAR RACING HAS GROWN!
THIS STORY IS TO SHARE THE GROWTH THAT NASCAR AND THE SPORT OF AUTO RACING HAS SEEN.
Not so long ago when people would think of stock car racing they would associate it with the image of tobacco chewin', beer chuggin', "yeeha" yellin' good ol' boys from the deep South. It's amazing how things have changed over the years. Today, NASCAR is now the #1 spectator sport in America. Races are held from coast-to-coast each season with an average of 190,000 fans in attendance per race and an average of 20 million viewers per race.
The race schedule extends from Texas to Las Vegas to California to New Hampshire to Pennsylvania. In fact, NASCAR's Brickyard 400 has now replaced the Indianapolis 500 as the premier event of the legendary Indianapolis Motor Speedway. NASCAR's fan base has expanded along with the race schedule and now has over 75 million fans in the US. Compared to other sports fans, NASCAR's most passionate fans spend the most time following NASCAR, attend the most races, and buy the most products compared. Look at the logos on cars or clothing in your market. You'll see the numbers or names of NASCAR teams and drivers on more than just beat up old pick up trucks. NASCAR is the only sports brand that thrills fans and creates a powerful connection through traditional values they admire.
The drivers are true sports heroes, and great role models. They are approachable, eager to please and "in it" because they are racers at heart. NASCAR delivers the most thrilling and exciting sports entertainment, involving fans of the sport with people in the sport who live by honorable, down-to-earth values. This involvement leads to a feeling of belonging in the NASCAR family. The fans connect to the drivers and their sponsors. NASCAR fans are the most loyal of any US sport. Fans demonstrate a 72% loyalty factor to sponsor's brands - virtually doubling that of the NFL (36%), NBA (38%) and MLB (38%). Recent statistics have shown that motorsports fans are affluent, educated, upscale, brand loyal consumers. Three out of four fans testify that they consciously purchase the products and services of businesses involved in motorsports.
The key to NASCAR's success is the fan. NASCAR and the sponsors' marketing efforts are all targeted to making the fans feel as though they are the reason for the drivers and races to exist. NASCAR is a family affair, for both the spectators and competitors - not only their families, but also the extended family the sport creates between fans and racers. The key to successfully marketing your team or company is to join a winning family! The NASCAR Family!
You as a driver or team owner have three choices....
1: spend your own dollar.
2: spend someone else's dollar. ( aka a sponsor )
3: Sit in the stand and watch others race the events..
So how will you get to that someone else's dollar to race on…Its called sponsor marketing
click enter site at the top of this page and see how the pro's do it.
PLEASE NOTE: I DO NOT WORK FOR NASCAR, I DO NOT WORK MARKETING FOR NASCAR!... AT TIMES I WORK FOR SELECT PRIVATE TEAMS THAT RACE IN NASCAR EVENTS OR SERIES LEVELS.
My Assistance Include: Sponsorship recruitment help, searching for race sponsors, your contacts or mine, sponsor organization and meeting set up, creation of motorsports marketing tools,(i.e., driver and team printed and or online portfolios presentations, race sponsorship proposals, one off sponsorship proposal and the digital tools needed), driver autograph cards, driver portfolios, team brochures, logo design, team and track marketing, presentation animation development, custom graphics.
Sponsor Assistance To Teams, Tracks, Drivers and Owners - Dirt Track Racing Sponsors Search, Short Track Racing Sponsors Search, Stock Car Racing Sponsors Search, Tour Racing Sponsors Search.
Race Sponsorship Proposals, Sponsor Marketing Packages, Education and Development.
RACING SPONSOR SEARCH- MOTORSPORTS MARKETING CONSULTING.
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© Matt Vaughn 2015